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Join the Festival Lineup

Are you a local maker, performer, or business looking to connect monthly with 3,000+ attendees? Whether you're selling handmade goods, sharing your delicious food, or showcasing your brand, Locust Street Festival is the place to be! 

There are a few ways to participate, depending on the location of your business. See below to determine the best fit for your business and apply today!

Vendor Application  Event Footprint  Sponsorship Opportunities

Businesses INSIDE  Event Footprint

Located on Locust St, Cypress St, or Bonanza, and within the street closure

1. In-Store Activation

  • Be part of the festival by creating a fun, welcoming experience inside your business. If space allows, extend slightly beyond your storefront with a sidewalk activation or display.
  • Stay open during event hours and take advantage of increased foot traffic. Use signage to guide attendees inside.
  • Ideas: Music, Photo-Op, Kids Activity, Demonstration, Samples or Giveaways
  • Email kelsey@walnutcreekdowntown.com to have your activation promoted.

2. Event Special Offer

  • Think creatively about how to contribute to the event experience by tailoring services and offers to the festival. Offer event-related discounts and promotions to position your business as a part of the event, add to the overall event atmosphere, and create a memorable connection with event attendees. Encouraged to have a staff person pass out flyers with offer to LSF attendees.
  • Ideas: Special Shopping Discount, BOGO Offer, Special Menu (e.g. 20% Off Appetizers during LSF, Free Consultation during LSF, etc.)
  • Email kelsey@walnutcreekdowntown.com to have your offer promoted.

3. Vendor Booth

  • Want a larger presence on the street? Register for a 10x10 booth space (your assigned space will be outside your business or in the nearest space possible).
  • Ideal for expanded retail, restaurant samples or sales, activations, and visibility.
  • WCD Members receive $50 off (use code: WCDMEMBER)
  • Apply Here: (link to event application)

4. Request Open Space

  • If you are concerned about booth placements in front of your business, you may request a walkway/opening. Encouraged to use this space for signage or activation to draw attendees inside.
  • Email kelsey@walnutcreekdowntown.com to submit your request.

Businesses OUTSIDE Event Footprint

Located nearby in downtown WC, but not within the event footprint.

1. In-Store Activation

  • Join the festival experience from your location. Stay open during and after event hours to take advantage of increased foot traffic. Use directional signage guiding attendees to your business.
  • Ideas: Live Music, Giveaways, After-Party
  • Email kelsey@walnutcreekdowntown.com to have your activation promoted.

2. Event Special Offer

  • Think creatively about how to contribute to the event experience by tailoring services and offers to the festival. Offer event-related discounts and promotions to position your business as a part of the event, add to the overall event atmosphere, and create a memorable connection with event attendees. Encouraged to have a staff person pass out flyers with offer to LSF attendees.
  • Ideas: Special Shopping Discount, BOGO Offer, Special Menu (e.g. 20% off all shoes during LSF hours, Free Appetizer for LSF attendees, Special Happy Hour Menu Before LSF, etc.)
  • Email kelsey@walnutcreekdowntown.com to have your offer promoted.

3. Vendor Booth

  • Bring your business into the festival by registering for a booth space.
  • WCD Members receive $50 off (use code: WCDMEMBER)
  • Apply Here: (link to event application)

Businesses OUTSIDE Event Footprint

Located outside of Downtown WC and not within the event footprint.

1. Vendor Booth

  • Join the festival with a booth and connect with thousands of attendees.
  • Apply Here: (link to event application)