Business Participation in the Entertainment Zone
We’re excited to introduce the Downtown Walnut Creek Entertainment Zone, a new program designed to activate downtown during special events and create a more vibrant, engaging experience for visitors and businesses alike.
During designated events hosted by the Walnut Creek Downtown Association, participating businesses may serve alcoholic beverages in approved to-go containers, allowing guests to responsibly enjoy drinks within the defined Entertainment Zone boundaries. This guide outlines everything you need to know to participate, including requirements, registration steps, and operational guidelines.
The Entertainment Zone Overview
An Entertainment Zone is a designated area approved by the City of Walnut Creek and the California Department of Alcoholic Beverage Control (ABC) where:
- Guests can purchase alcoholic beverages from participating businesses
- Drinks may be consumed outdoors within the defined zone boundaries
- Activity is limited to approved dates and times only
Business Benefits:
- Increased sales during events
- Higher visibility and customer engagement
- Participation in a unique, high-energy downtown experience
- Contribution to a more vibrant and activated downtown
Upcoming Participation Opportunities
For 2026, the Entertainment Zone will be activated during Locust Street Festival. The event takes place on July 8 & August 5 from 5:00-8:30pm. Eligible businesses within the event footprint may apply to participate and serve alcoholic beverages in approved to-go containers during these event hours only. Interested businesses must follow the steps below to participate.
STEP 1: Coordinate with Walnut Creek Downtown
To participate in these events, businesses must first coordinate with the event organizer, WCD. Follow these steps:
- Confirm business is located within the event’s boundaries and complete WCD’s Entertainment Zone Application.
- Agree to event-specific guidelines and participation fees (as listed on application)
- Submit proof of insurance (as listed on application).
- Coordinate logistics (cups, signage, setup, etc.)
STEP 2: Register with the ABC
All businesses must submit a notification to ABC in order to participate. California Department of Alcoholic Beverage Control requires this simple notification process for each participating licensee. How to register:
- Complete the ABC Entertainment Zone Participation Notification Form
- Receive confirmation of participation from ABC and inform WCD
- Review ABC Entertainment Zone Guidelines
STEP 3: Prepare for the Event
Businesses must be registered with WCD and ABC to participate in an Entertainment Zone event. All confirmed participating businesses will be contacted by WCD prior to the event and will be provided with additional information and instructions. Please review all information before the event to be properly setup and prepared. Important Reminders:
- Participation is only valid during approved event hours
- All standard ABC laws still apply
- Non-compliance may result in removal from participation
Questions? Contact Walnut Creek Downtown
Kelsey Wendt, Events Manager
kelsey@walnutcreekdowntown.com
Kathy Hemmenway, Executive Director
Donna Labriola, Director of Events & Community Relations